Analytics makes it easy to understand how your site and app users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and apps, and the role that different channels play, by viewing robust reports and dashboards.
You can even connect systems used to measure CRM, points of sale, and other touchpoints with your customers, for a more complete view.
Active users reports display daily, weekly, bi-monthly and monthly website stats. This report is helpful when you are looking at your daily website visitors, and determining how to drive more visitors.
Whether your business is local or international business, its beneficial to know exactly where in the entire world your core audience lies, and where your services will be of most use. With this report, you can break down the overall traffic of your website country-wise and see where most of your audience is located.
New vs Returning Visitors
Google Analytics is pretty sophisticated in differentiating between new and returning visitors. It does so by checking the visitor’s browser to determine if it will categorize him as a returning visitor. The new vs returning visitors report is helpful to see the number of new visitors you are acquiring.
The Google Analytics device category reports are useful to know the number of website visitors who are browsing through a mobile or tablet. Reports are generated for each device category, and it is also possible to further break down this report to view which mobile brand your audience uses.
Use flow reports to see the traffic flow for a specific source or country. For example, you can check where do the visitors from the United States navigate after visiting the landing page, and whether they leave your website or move around to explore other pages in it. Additionally, track top pages, along with which pages are most often causing your visitors to leave [called an 'exit' page].
Top Traffic Channels
Mainly used when running paid advertising, the channels report displays the top marketing channels which drive traffic to your website. There are eight types of default channels in Google Analytics: