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Leading Your Community Through Social Media:
Strategies for Impact and Engagement
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Key Points:
  • Session goals:
    • Learn, apply, and grow.
  • Icebreaker question:
    • *What does "community" mean to you?*
Understanding Social Media as a Tool
The Role of Social Media in Community-Building
Key Points:
  • Collaboration over broadcasting.
  • Trust and shared purpose build thriving communities.
  • Authentic engagement is essential.
Community
Engagement
Trust
Crafting a Strategic Plan
Setting Goals and Knowing Your Audience
Awareness
Connection
Action
Key Points:
  • Define your goal:
    • Awareness, connection, action.
  • Know your audience:
    • Who are they? What do they need?
  • Focus on the right platforms for your community.
Creating Engaging Content
Content: The Lifeblood of Community-Building
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Key Points:
  1. Provide value (tips, resources, solutions).​​
  2. Be authentic (show your human side).
  3. Encourage interaction (polls, live streams).
Building Relationships
Key Points:
  • Engage with comments and feedback.
  • Highlight member contributions.
  • Celebrate milestones to build trust.
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The Importance of Connection
Using Analytics to Adapt
Measuring and Refining Your Strategy
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Key Points:
  • Use tools (Instagram Insights, Hootsuite).
  • Track engagement, reach, and audience demographics.
  • Adapt based on performance.
Overcoming Challenges
Navigating Social Media Roadblocks
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Learn
Listen
Experiment
Key Points:
  • Low engagement?
    • Experiment with formats.
  • Negative feedback?
    • Respond professionally.
  • Platform changes?
    • Stay informed and adapt.
Challenge Yourself!
Design Your Social Media Plan
Challenge:
  • Choose a community type (e.g., township, village, association).
  • Create a 3-step plan:
        1. Goal: Purpose of the community.
        2. Content: Post ideas.
        3. Engagement: Interaction strategies.
  • Share plans with your group.
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Wrapping Up
Key Takeaways & Next Steps
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Key Points:
  • Social media builds trust and connection.
  • Define goals, create valuable content, and adapt through analytics.
  • Set one actionable goal to implement today.
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