top of page

2025
OTA Presentation
Leading Your Community Through Social Media:
Strategies for Impact and Engagement

Key Points:
-
Session goals:
-
Learn, apply, and grow.
-
-
Icebreaker question:
-
*What does "community" mean to you?*
-
Understanding Social Media as a Tool
The Role of Social Media in Community-Building
Key Points:
-
Collaboration over broadcasting.
-
Trust and shared purpose build thriving communities.
-
Authentic engagement is essential.
Community
Engagement
Trust
Crafting a Strategic Plan
Setting Goals and Knowing Your Audience
Awareness
Connection
Action
Key Points:
-
Define your goal:
-
Awareness, connection, action.
-
-
Know your audience:
-
Who are they? What do they need?
-
-
Focus on the right platforms for your community.
Building Relationships
Key Points:
-
Engage with comments and feedback.
-
Highlight member contributions.
-
Celebrate milestones to build trust.


The Importance of Connection
Using Analytics to Adapt
Measuring and Refining Your Strategy

Key Points:
-
Use tools (Instagram Insights, Hootsuite).
-
Track engagement, reach, and audience demographics.
-
Adapt based on performance.
Overcoming Challenges
Navigating Social Media Roadblocks

Learn
Listen
Experiment
Key Points:
-
Low engagement?
-
Experiment with formats.
-
-
Negative feedback?
-
Respond professionally.
-
-
Platform changes?
-
Stay informed and adapt.
-
Challenge Yourself!
Design Your Social Media Plan
Challenge:
-
Choose a community type (e.g., township, village, association).
-
Create a 3-step plan:
1. Goal: Purpose of the community.
2. Content: Post ideas.
3. Engagement: Interaction strategies. -
Share plans with your group.

Wrapping Up
Key Takeaways & Next Steps

Key Points:
-
Social media builds trust and connection.
-
Define goals, create valuable content, and adapt through analytics.
-
Set one actionable goal to implement today.
bottom of page