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Ohio Township Association
Trustee Webinar
Engaging Residents Through Social Media:
Effective Strategies for Communication, Feedback, and Conflict Management

Key Points:
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Creating resonant content
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Best practices for engagement
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How to handle feedback and online conflict
The Power of Social Media
in Public Engagement
Key Points:
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Reach and impact of social platforms
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Effective government social media use
Community
Engagement
Trust
Content Strategies That Work
Awareness
Connection
Action
Key Points:
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Understanding your audience
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Balancing informative, engaging, and human content
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Use of visuals, video, and live updates
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Sample content calendar template

Responding to Feedback



Key Points:
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Acknowledge positive and negative input
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Tone and timing: How and when to respond
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Turning criticism into dialogue
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Encouraging community-driven responses
Managing Online Conflict
Key Points:
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Common types of conflict
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Setting community guidelines
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Escalation protocols
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De-escalation techniques


Case Studies & Real-Life Examples

Key Points:
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A brief look at examples of local governments that responded well to feedback and managed conflict effectively.
Wrapping Up & Resources
Key Takeaways & Next Steps

Key Points:
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Social media builds trust and connection
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Define goals, create valuable content, and adapt through analytics
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Set one actionable goal to implement today
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Tools for managing comments and analytics
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