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Engaging Residents Through Social Media:
Effective Strategies for Communication, Feedback, and Conflict Management
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Key Points:
  • Creating resonant content
  • Best practices for engagement
  • How to handle feedback and online conflict
The Power of Social Media
in Public Engagement
Key Points:
  • Reach and impact of social platforms
  • Effective government social media use
Community
Engagement
Trust
Content Strategies That Work
Awareness
Connection
Action
Key Points:
  • Understanding your audience
  • Balancing informative, engaging, and human content
  • Use of visuals, video, and live updates
  • Sample content calendar template
Responding to Feedback
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Key Points:
  • Acknowledge positive and negative input
  • Tone and timing: How and when to respond
  • Turning criticism into dialogue
  • Encouraging community-driven responses
Managing Online Conflict
Key Points:
  • Common types of conflict
  • Setting community guidelines
  • Escalation protocols
  • De-escalation techniques
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Case Studies & Real-Life Examples
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Key Points:
  • A brief look at examples of local governments that responded well to feedback and managed conflict effectively.
Wrapping Up & Resources
Key Takeaways & Next Steps
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Key Points:
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