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Tools for managing comments and analytics

  • Writer: i panda
    i panda
  • May 19
  • 2 min read

These tools help you monitor, moderate, and respond to comments across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and TikTok.


1. Sprout Social

  • Features: Unified inbox for all social messages, comment filtering, approval workflows, chatbot integration.

  • Best for: Mid-to-large teams needing both engagement and reporting tools.


2. Agorapulse

  • Features: Comment moderation, saved replies, team assignments, and spam filtering.

  • Best for: Agencies and businesses wanting robust engagement tools with CRM features.


3. Hootsuite

  • Features: Comment monitoring, customizable streams, team collaboration.

  • Best for: Broad social media management needs with comment oversight.


4. Meta Business Suite (Facebook/Instagram)

  • Features: Native comment and message management, automation for FAQs, basic analytics.

  • Best for: Brands focused specifically on Facebook and Instagram.


5. YouTube Studio

  • Features: Comment filters, moderation queues, flagging tools.

  • Best for: Managing YouTube channel feedback directly.


6. Brandwatch (formerly Falcon.io)

  • Features: Advanced moderation, sentiment analysis, real-time listening.

  • Best for: Enterprise-level teams prioritizing social listening and reputation management.


7. SocialBee

  • Features: Inbox for comment replies, audience tagging, and post categorization.

  • Best for: Small teams or solopreneurs looking for affordable tools with essential moderation.



📊 Social Media Analytics Tools

These tools give you insights into performance, audience behavior, content engagement, and trends.


1. Keyhole

  • Features: Real-time hashtag tracking, influencer reporting, sentiment analysis.

  • Best for: Campaign tracking and performance benchmarking.


2. Socialbakers (now part of Emplifi)

  • Features: AI-driven content insights, audience intelligence, cross-channel reports.

  • Best for: Large brands and agencies needing deep analytics and benchmarking.


3. Buffer Analyze

  • Features: Post performance tracking, audience growth stats, exportable reports.

  • Best for: Simple, visual analytics for small teams or individuals.


4. Iconosquare

  • Features: In-depth analytics for Instagram, TikTok, and Facebook; competitor tracking.

  • Best for: Brands focused on visual platforms and influencer campaigns.


5. Google Analytics + UTM Tracking

  • Features: Track traffic from social to site, conversion analysis.

  • Best for: Integrating web and social data for a full-funnel view.


6. Rival IQ

  • Features: Competitive benchmarking, engagement rate analysis, social media audits.

  • Best for: Agencies and marketers wanting to compare performance with competitors.



🎯 Combined Comment + Analytics Suites

1. Zoho Social

  • Unified dashboard for scheduling, comment replies, and analytics

  • Good for: Small to mid-sized businesses looking for an affordable all-in-one.


2. Later

  • Comment monitoring, post scheduling, and Instagram/TikTok analytics

  • Good for: Visually driven brands and content creators.



⚙️ Automation & AI-Enhanced Tools

1. Brand24

  • Real-time social listening, sentiment alerts, and automated reports

  • Ideal for: Proactively managing brand mentions or potential crises.


2. ChatGPT or AI Assistants (via Zapier/Integrations)

  • Auto-draft comment responses, summarize feedback, trigger alerts

  • Good for: Scaling engagement or triaging comment streams with large volumes.



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