Although you may have survived until now without a website, here are some points to consider as we move into and through the digital-age: A website demonstrates expertise, authority, and permanence. Having a website makes your team look professional and increases trust. A website can be the first place where potential customers interact with you and learn about your business. Imagine it as a receptionist working 24/7 to share information and process inquiries. It can also be where they land on last, because they were redirected from an email, a Facebook ad or an Instagram post. Maybe visitors WANT to receive your emails, and that’s why they visit your site – to sign up. Someone driving by your facilities clicks the pin on Google Maps, which directs them to your website with information about your organization. They might have typed your URL into their browser from a physical business card - or arrived at your site after scanning a QR-Code on a sticker, flyer, event banner, and even a decal on the side of a vehicle.

Great job! 😮 Before moving to the next level, take some time to confirm that your website contains the following features: A brand-specific domain name Clear description of your organization on the home page Organized and easy to navigate Contact information and/or form Mobile-friendly design Privacy and Cookies Policies Meets current accessibility standards Extra-credit: Staff photos and contact information showing domain-specific emails